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STORY MARKETING: Clarifying your employer brand message

Presenter: David Mann, Founder & Story Specialist, Simple Message


Everyone knows using stories will increase brand awareness. But what if you could also turn your brand message into a repeatable story? What if every staff member and client said the exact same thing about your company? David shows you how stories can be much more useful than just case studies and anecdotes. He shows you how to create a repeatable brand message that makes your employees and customers the hero...and makes you their valued resource for success.

What Will You Learn

- Classic story structure for marketing
- How to create a 10-second story
- Making your employee and customer the hero

Who Will Participate

This session is available to all BPI members.


David Mann

Founder & Story Specialist, Simple Message

Access Resource

60 Minutes