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Speaking in One Voice: Keys to Building Your Workforce Into an Army of Brand Champions

Presenter: Mike Schultz, President —Sales Training—Boston | Bogotá | Geneva | Johannesburg | London | Mumbai | Sydney | Toronto, RAIN Group


Imagine for a minute that everyone at your company can:
•Describe the value you provide,
•Differentiate your company from the rest,
•Communicate with confidence that your company stands behind what it says,
•Communicate to job candidates what’s special, attractive, and exciting about working at your organization, and
•Deliver these messages clearly, compellingly, and consistently.

And while the core messages are aligned from person to person, each employee maintains their own style and stories to get their points across.
This is the goal, and achieving it would be powerful, indeed, for most any organization. Easy to imagine… not so easy to implement. But you can do it. You can get everyone telling a consistent and compelling story, and turn your workforce into an army of brand champions.

In this webinar, Mike Schultz, President of Wellesley Hills Group, Publisher of RainToday.com, and co-author of Professional Services Marketing (Wiley, 2009), will share with us how the best organizations define the messages they want to share, communicate those messages to the workforce, and build and implement processes and programs to make sure the messages become a part of each person’s core repertoire.

What Will You Learn

•The three pillars of a strong value proposition
•How to craft your value proposition into messages that make sense to your employees
•How to avoid the common pitfalls that derail internal brand initiatives
•How to build communication and training programs that make sure each employee learns, understands, and can communicate your organization’s key messages
•How to know if it’s all working

Who Will Participate

Human resource executives, line managers, and anyone in organizations who manages people


Mike Schultz

President —Sales Training—Boston | Bogotá | Geneva | Johannesburg | London | Mumbai | Sydney | Toronto, RAIN Group

Access Resource

60 Minutes