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Attract, Retain, Repel: How Employment Branding and Organizational Culture Increases the ROI of Recruitment and Retention Programs

Presenter: Lizz Pellet, VP of Felix Group Corp


While organizational culture has been touted since the early 1990’s as essential for business success, there has been little connection between culture and the employment branding process. We have found that having the knowledge of “who you are and who you are not” from a cultural perspective, you can create an employment brand that will increase the ROI of recruitment and retention programs.

By paying attention to congruence, alignment, and fit, organizations can attract and retain the “right” employees and repel those that just won’t fit. This presentation is extremely powerful and straight forward. The knowledge transfer combines relevant business examples with high level results from our November, 2006 Employment Branding study of nearly 100 companies.

What Will You Learn

Participants will gain an understanding of how to:

•Assess and define an organization’s cultural framework
•Build an employment brand in the context of culture
•Clearly define “fit” to identify the type of employee you desire to attract and retain and those you’d like to repel


Lizz Pellet

VP of Felix Group Corp

Access Resource

60 Minutes